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Thursday, June 22, 2017

Voiceover 101: The Importance of Hydration

If you have just started in the voiceover field, then you may not have encountered dry mouth yet.  But, I can assure you that you will at some point.  It is a problem that plagues every actor and voiceover artist at some point during his or her career.  The best way to combat the problem, of course, is to maintain proper hydration. 

Drink Water Regularly Even more so than for most other careers, this profession will make it absolutely essential that you get at least the recommended 8 glasses of water per day.  On recording days, you may find that you drink even more than that.  The hydration keeps your voice smooth and prevents the troubling dry mouth.  The best thing to do is to keep a water bottle beside you at all times.

Choose Snacks Wisely Eating frequent, small meals throughout the day is great for the health of your body and will promote more consistent energy levels.  Conveniently, most voiceover artists work from home, which makes it easier to accomplish the many-meals-a-day plan.  This can also be a great way to increase your hydration, if you choose the right foods.  Many fruits, for instance, carry large amounts of water per bite. That said, you probably want to avoid salty foods and those that are overly dry, which may increase the chances of suffering from dry mouth.  For instance, crackers and pretzels will not help your hydration goals. A rather funny exception is potato chips ( I prefer kettle cooked). The oil in them actually coats your mouth lubricating the inside to battle mouth clicks. 

Invest in Mints Not only will they keep your breath fresh, in case you should have to meet face-to-face with a potential client, but they will also keep the saliva forming in your mouth.  That means less risk of dry mouth.  In particularly, look for mints containing Xylitol, a natural sweetener that does promote saliva.

Entertainer’s Secret If you do ever suffer with dry mouth, you will be very happy to know this secret.  The aptly named product is truly an entertainer’s best friend when dry mouth strikes.  It uses safe ingredients to mimic the natural mucus produced at the back of the mouth and in the throat.  A spritz of it can ensure that you don’t get that uncomfortable dry mouth feeling while trying to record a script.

Tuesday, June 20, 2017

Voiceover 101: Do You Need a YouTube Channel?

There are many industries that have greatly benefited from the creation of YouTube, but few have benefited more than voiceover.  Not only is this a great source of potential work – with so many people creating YouTube channels for business- and personal reasons, there are plenty of potential clients to be found in this social realm – but it is also a great place to advertise our skills. 

Consider it this way, if a potential client wants to hear a larger sample of your voice, something above and beyond the demo that you submitted, where would he or she most likely go?  There are really only two acceptable answers:

1. Your Website
2. YouTube

So, do you need a YouTube channel?  It certainly isn’t mandatory, but there really is no good reason to avoid making use of such a powerful marketing tool.  Not only can you create short videos that tell your personal story and showcase your vocal strengths for websurfers to discover on the social platform, but you can then take them and embed them on your website.  So, whether that potential client opts for option number one or option number two, he or she is certain to find what is being sought out.

With it established that you should most definitely consider creating a YouTube channel, it should be further stated that you must be careful about what you post there.  Remember, this channel is dedicated to showcasing everything that is great about you as a voiceover professional.  That means that you don’t really want to include any videos that fail to do that.  Your kids are undoubtedly precious, and your hobby is certainly worth capturing on film, but create a separate YouTube account for those pieces.  The YouTube channel under your professional name should be just that . . . professional. As a final note on this topic, here are three types of videos that you should definitely consider including on this channel:

1. An introductory video: This piece is created to give visitors more information about who you are as a human being, perhaps a bit about what made you decide to become a voiceover artist.

2. A tour of your studio: You can be certain that the potential client is searching your name to determine just how professional and trustworthy you would be, if hired. A studio tour provides a glimpse into your work space that would be valued by those considering hiring you.

3. A voiceover sample: If there were a few things that you would have liked to have done on your demo that you just didn’t have space for, create a separate recording and post it to your YouTube channel.  This provides that little bit extra that a potential client may seek out. I've placed my Video Narration Demo on my website, YouTube and Facebook. On Facebook It has been viewed over a million times and is referred to often by my clients/potential clients.

Thursday, June 15, 2017

The Voiceover Glossary

In nearly every industry, there are certain terms that are used that are entirely familiar and commonplace for those working within that field, but that would be unfamiliar to those not related to the industry.  The same is true in voiceover.  Unfortunately, you can unintentionally give away your level of inexperience if you make it clear that you aren’t familiar with the common voiceover terms.  To help you get started, I’ve compiled a list of works and phrases that you will want to know:

Automatic Dialogue Replacement (more commonly said as ‘ADR’): This refers to voiceover work that will be dubbed over pre-recorded film.  This may also be referred to as ‘looping’.

Announcery: This is a term used to refer to a particular style of voiceover, particularly that which is very melodramatic or reminiscent of announcer of earlier eras.

Arc: Like the arc of a novel, the arc of voiceover work refers to the way the piece progresses from beginning, middle, to end.  It can also refer to the way the voiceover artist changes his or her approach to accompany the progression of the story.

Cold-Reading: If you are asked to do a cold-reading of something, it means that you will not have the opportunity to study it beforehand. 

Level: In order to calibrate the equipment properly, studio operators may ask you for a level, which simply means read the script into the microphone at the volume you would normal read at.

Pick-Up: If there is a flaw in the recording, you may be asked to do a pick-up, which means you will simply re-record a short excerpt of the script, so they can use it to repair the original recording.

Punch in: The studio can use the pick-up that you recorded to do a punch in, which simply means that the new recording is substituted for a portion of the original.  A punch in is not always done for straight editing purposes, though.

Residuals: If you are so fortunate as to hear these words uttered in regards to your contract, then you’ll be happy to know that it is additional compensation paid for future use of the recording, beyond the initial recording fee that you were paid.

These are just a few of the words that you will come across that tend to be unique to this line of work.  Learning them now will make your transition into this field much easier.

Tuesday, June 13, 2017

Preparing Your Voice for Great Voiceover

Practice makes perfect.  We are told that from the time we are very young.  Similarly athletes are told that they must warm up before each and every sporting event.  The same life lessons can be applied to voiceover. The more often you practice your skills, the better and more refined they will become.  And, this practice should absolutely begin with warm-ups to properly prepare your voice and to avoid strain.

Warming up your voice begins with breathing exercises.  Remember, steady breathing is very important in this line of work.  When you gulp for air or run out of breath before the end of the sentence, the recording will not live up to the clients’ expectations.  Therefore, it is important to practice proper breathing.  A lot of this happens when you simply stop to consider each breath that you take.  Focus on the air reaching all the way to your lungs, inflating them, and then being expelled steadily.

In addition to breathing, it is important to remain relaxed, as this has a big influence on the way that we breathe and speak.  Though proper posture is going to help you in this profession, don’t focus so much on it that you tense up.  As you breathe, think about relaxing your shoulders, your back, and your jaw.  Let them move freely with each breath.

After focusing on your breathing for a few minutes, take a few more to stretch.  Move your head about to stretch out your neck.  Yawn a few times to stretch the muscles around your jaw, and lift your arms high above your head to loosen up your upper body. Literally push the skin around your face in a massage like manner. 

Finally, do some light vocal warm-ups.  There are many that can be used to get your voice ready for the day.  This is where acting classes or singing lessons can come in handy, as you will learn a lot about vocal exercises.  However, if you are not familiar with any, then consider visiting videos like this on Youtube.

Thursday, June 8, 2017

The Unexpected Benefits of Improv Classes

In several past posts, I have written about the advantages of taking improv classes as a voiceover artist.  Most of those, of course, pertain to your ability to think on the spot, either when auditioning or recording for a particularly picky client.  However, improv classes can also assist you in the other side of the business.

Remember, as a voiceover artist, you will have to wear many hats, and many of those have little to do with the recording studio.  You’ll have to create a business plan, market your brand, manage the business accounting, and network.  These more business-oriented aspects of the job can be positively influenced by improv training too.

Learn to Accept Change Imagine yourself walking into an interview with a prospective agent.  You have a clear idea of what you want to accomplish, but shortly after greeting you, the agent expresses ideas that vary substantially from yours.  Perhaps it won’t be the right fit, but you also don’t want to burn the bridge.  Improv classes can teach you to accept criticism and unexpected changes with grace.  With that sort of training, you will likely find it easier to let go of those preconceived ideas to consider, open-mindedly what the agent has to say.

Work Better with Others Facing a project that will involve working with other voiceover artists?  Working with an agent who insists on getting his talents together multiple times per year?  Need to hire office staff to keep up with the business end of the job?  Improv classes teach you to hear out others before reacting.  You can’t continue with the scene if you don’t hear what the other actor or actress is saying.  Thus, you learn to listen more carefully and to respond rationally in the moment. 

Accepting Failure Both general acting- and improv classes come with a healthy dose of critique (which can, at times, border on criticism). Though difficult to hear in the moment, that prepares you for many situations you will face in your career.  There are times when it will seem like agents, clients, and prospective employers have nothing good to say about your performance.  You have to accept those moments of failure and continue moving forward or your career will be doomed.  Improv will help you be better prepared for those difficult moments.

Tuesday, June 6, 2017

Three Costly Mistakes that Could Kill Your Voiceover Career

A career in the voiceover industry can be a lot of fun and very rewarding.  However, it can also be volatile.  You must avoid the costly mistakes that could cost you the career that you have learned to love.  Though there are many mistakes that one could make – from producing bad demo tapes to no proofreading cover letters – there are three that are extraordinarily common and often overlooked.

#1. Skipping Out on Classes You majored in performing arts, so the skill set is already there and honed, right?  That depends.  How long ago did you graduate with said degree?  The truth is that everyone can benefit from further acting classes, but the more time that passes between classes, the rustier your skills can get.  It is worth considering regular improv- or acting classes.  Each and every class will be unique and you're bound to learn something – about yourself, about your career, or about becoming a character – that will help you professionally.

#2. Overburdening Yourself It is tempting, when starting out in the voiceover industry to take every job that comes your way.  However, this can ultimately lead to your schedule being so bogged down with poor paying jobs that you don’t have the time or energy to seek the better, high-profile spots that would give your resume a big boost.  Of course, you don’t want to constantly turn down paying work, but schedule yourself at a reasonable pace, leaving block of time each week dedicated to networking and growing your business.

#3. Becoming Complacent This is sort of an extension of #2.  It isn’t just a lack of time and energy that can cause a person to forego important business building activities.  Complacency is the voiceover artist’s biggest enemy.  While the job you are working on right now is allowing you to live very comfortably, it isn’t going to last forever.  If you stop networking, building connections, and marketing your brand, you are likely to suffer a dangerous slowdown in the future.

Remember, you only get out of your career what you are willing to put into it.  Don’t forget to hone your skills and market your brand.  Doing so is the only way to ensure a future for your business.

Thursday, June 1, 2017

Voiceover 101: Beware of Bad Advice

As with most things today, if you have a question pertaining to voiceover, you will find an answer online.  The trouble is that those answers don’t always contain the most accurate information.  There is both beauty and danger existing in the World Wide Web. Anyone can publish content and, in most cases, it is not fact checked or even proofread.  You can start working as a voiceover artist today, and publish a related how-to article tomorrow.  If you can do that, so can millions of others starting out in the industry. You must be aware of this.

That said, it doesn’t hurt to read through the content available online.  Just don’t stop reading after the first article or blog post on a topic.  Keep reading.  You’ll likely find that there are many different ways to accomplish the same goal.  For instance, one voiceover artist will tell you that you absolutely need headphones and you must stand while recording.  In an entirely different article, another author will tell you that headphones are not recommended because they make it difficult to detect background noises, but that sitting to record is the best way to go.  If you take the time to hear others out, then you can begin to create your own approach, finding the best method for you.

Bad advice comes in many forms and at many different price points.  There are several things that you will have to (or want to) spend money on to get your business going.  Those might include acting- or marketing courses, pay-per-click advertising, demo editing, website design, etc.  The one thing that you don’t have to pay for, though, is information.  It is readily available online, if you simply take the time to seek out the accurate and worthwhile.  Some will try to convince you to spend thousands of dollars on training courses and demo recording sessions.  Avoid the money traps.  Much of this you can do on your own, without breaking your budget. Look for information put out there by well respected talent whose reputation can guarantee accurate, honest information. Learn who those folks are and stick with them for reliable facts and info!

Tuesday, May 30, 2017

Writing a Voiceover Cover Letter

There will be many times when you will be required, as a voiceover artist, to submit a demo tape and cover letter to a prospective agent or employer.  Cover letters are challenging to write because most of us do not like writing about ourselves.  It is uncomfortable, not just for voiceover artists, but for most human beings.  Nevertheless, it is a necessary evil, so it is best to just get past the discomfort in order to sell yourself in the best possible light.

Don’t Rush It Whether you are just updating a previously written cover letter or writing an entirely new one, do not rush yourself.  Take your time, so you are less likely to make costly mistakes.  Typos can really turn prospective agents and employers off.  Worse yet, there have been occasions when people have left the wrong employer’s name in a cover letter, or mistyped a phone number.  Take your time and avoid missed opportunities.

Make it Personal People respond better to personalized messages.  Rather than writing a “Dear Sir or Madam” letter, take the time to track down the name of the person who will be reading your cover letter.

Do Your Research In addition to learning the name of the agent or casting director, learn more about the agency or the employer.  Know what sort of work they do, what industries they serve, and more, so you can appropriately reference these facts and make things as personalized as possible.

Don’t Be Shy About Your Enthusiasm Are you excited about the job?  Then make that abundantly clear.  You won’t sound desperate.  You will sound enthusiastic and that can be a very winning quality.  Agents and employers want to hire voiceover talents who want to show up to work each day.

Above all else, write in your own voice and don’t be shy to explain why you think you are a great candidate for the spot to be filled.  Part of working in voiceover is being able to sell yourself.  So, sell away!

Thursday, May 25, 2017

The Recipe for a Great Demo Tape

In the last blog post, I wrote about the frequent need for more than one demo tape.  In this blog post, I’ll focus more on the breakdown of a successful demo.  This is really aimed at those who are new to the industry, though this recipe can be one for success at any level of experience.

It is typically recommended that you include five ‘spots’ in your demo tape.  That simply means that you include five different examples of your voice.  It is a good idea to use these different spots to highlight the range of your talent.  For instance, in a narration demo, you might want one spot to be the reading of an audio book, the next to be a documentary-style reading, the following to be a children’s book, and so on.

Standard practice is to make each of these spots 5-15 seconds long, with the goal of the overall length of the demo being 60-90 seconds. You may also want to use a couple of seconds for musical intro and outro. As an example, here is what a 75 second demo might look like:

Musical intro: 2 seconds
Spot 1: 15 seconds
Spot 2: 15 seconds
Spot 3: 10 seconds
Spot 4: 10 seconds
Spot 5: 10 seconds
Closing Statements: 10 seconds
Musical outro: 3 seconds

This, of course, is just a guideline, and you may find that some spots fall slightly short of the time allotted.  Others may be a bit longer.  The same is true of the closing statements, but as long as your demo falls within the golden 60-90 seconds, and portrays your voice talents in the best light, then you can feel good about a job well done.

Tuesday, May 23, 2017

How Many Voiceover Demos Do You Need?

One of the biggest things on the minds of new voiceover talents is the creation of a demo tape.  This is a big part of building a business in this industry, and you should place a lot of focus on getting it right, but it may be that you are limiting yourself by putting so much emphasis on one demo tape.  The truth is that you will likely find that that demo is only one of a collection that you will ultimately create.

Consider this, when shopping for a computer, you may walk into a box store that sells them, but you will do no more than glance at the headphones, televisions, and video games sold in that same store.  When casting directors are on the hunt for the perfect voiceover talent for the job to be filled, they will not pay much heed to your demo if it doesn’t fit the niche they are operating within.

That is to say that there are different industries that seek voiceover talents.  If your demo is only catering to one of those, and your intent is to get work across multiple industries, then you are likely going to need to record multiple demos. If you are just getting started in the business, then chances are that you don’t really know where your voice best fits, so trying to narrow to a specific niche is going to be a challenge.  Consider recording three demos for the following three types of voiceover until you decide which fits you best:

Commercial This is a much smaller subsection of the voiceover industry than many would think, but it can be a lot of fun, and if you have the right voice for it, the casting directors may just want to hear more.  Focus on showing a wide range of tone in this demo – soft sell, hard sell, conversational voice, and public service announcement.

Narration This demo will be an important one and may ultimately be the one that you garner the most work from.  Narration is a big part of the voiceover business, though it comes in many forms.  Show a lot of diversity on this demo, considering that you may be hired to narrate documentaries, audio books, educational materials, and web content.

Corporate This is very similar to- and could even fall under the narration category, but corporate work does tend to differ quite substantially from other narration-style voiceover.  You can also really focus on a specialty, particularly if you have a lot of work experience in a particular field.  It will be essential to showcase a strong, authoritative, and attention-grabbing voice in this demo.

In truth, the number of demos that you record will depend on your goals as a voiceover artist.  However, if you are brand new to the industry, then it would be recommended that you record demos that will appeal to at least two of the above categories. I've utilized many demos on my website or have sent out to clients/potential clients. These are specific to the industries I work in. I.E my Agriculture Demo, Financial Demo, Health Care Demo and several more.

Thursday, May 18, 2017

Why You Shouldn’t Always Hide Behind Your Voice

As a voiceover artist, you will likely spend a lot of time at your desk and in front of your microphone.  However, you shouldn’t hide behind your voice all of the time.  There are two big reasons to get your face in front of others.

1.    People bond more easily with others when they can put a face to a name.  Whether you are literally meeting and greeting in person or simply sharing video of you in the recording studio that touch of human interaction can really make a difference in how potential clients respond to you.  It can make you more memorable.

2.    The more comfortable you are performing in person, the better you will be behind the mic.  A lot of voiceover work involves a healthy dose of acting.  That means that any practice you get performing will help you with your work.   It is also helpful to have average, everyday discussions with others.  It can help you when you have to portray a natural, conversational voice for one of your projects.

I’m not saying that you have to go perform a stand-up comedy act or that you have to put on a one-person show, but it might be a good idea to record your next promo with video, not just audio.  Or, take part in a play.  At very least, go out and sit in a café and talk with a person or two while you are there.  Tell them about what you do.

If you are naturally introverted, understand that you are not alone.  Many voiceover artists share that in common with you.  That is why we are more comfortable behind a microphone than on a stage.  However, it is very good for your business to put your face forward from time to time.  So, hide away the majority of the time, if that is what makes you most comfortable, but do make yourself visible on occasion.

Tuesday, May 16, 2017

Creating a Convincing Voiceover Marketing Campaign

Ironically, marketers regularly hire voiceover artists to help with their advertising campaigns, but when it comes time to sell their own services, the very same voiceover artists don’t know where to begin.

I’ve had several people mention the overnight success of a man found on the streets.  The guy had a voice that was made for radio, but was living on the streets because he didn’t have a home to call his own.  His voice was discovered, and he was promptly whisked away to partake in interviews and voice spots.  This was an incredible story and the man does have an undeniably ‘golden voice’.  

However, there is a reason that he went 50+ years before his voice was discovered and sought after – he didn’t market it.  It goes to show that even the best voice won’t guarantee that you secure voiceover work.  You have to understand how to get your name and your skill in front of the right people.  There are four important elements to successfully marketing yourself:

1.    Create a Brand Technically, you aren’t creating anything.  You are your brand, but sit down and outline your objectives, and list the things more important to you, then use those as the focus of your brand.  This will help you maintain consistency as you network and build your business.

2.    Know your Audience Who is going to hire you?  What would those individuals valued most?  Once you know the answers to these questions, you can begin to create campaigns that speak directly to your intended audience.

3.    Stay Informed Read, read, read and listen, listen, listen.   If you do, you will learn about new technology, new services, new conversation platforms that can help you reach your audience more effectively.  You will also likely find connections between your brand and trending topics, which can be exploited for the purpose of growing your business.

4.    Keep it Simple All of this may sound complicated, but it doesn’t have to be.  Really people respond best to other people.  So, be you.  Create campaigns that match your beliefs and your voice, and you will draw the attention of other likeminded individuals in a real and meaningful way.

Thursday, May 11, 2017

The Voiceover Debate: Sit or Stand

This is a question that I have been asked by new voiceover talents on more than one occasion.  Should you sit or stand while recording?  There are varying opinions, and ultimately the decision will be yours, but there are a few pros and cons to each that should be considered as you prepare to set up your voiceover studio.

Achieving the Best Air Flow The flow of air through our bodies is an important part of the formation of words.  The better the air flow, the better our voice will carry and the stronger it will sound.  Obviously, when recording voiceover tracks, a stronger voice is a superior voice.  It will come across better when listened to the recording.   That means that standing scores a big point, because when we stand our airflow is less restricted.

Clocking Those Hours Time is money, they say.  The phrase certainly rings true when you are being per project doing voiceover work.  Therefore, you want to maximize the time that you spend in the studio, because that is where your profits are made.  This is why many voiceover artists forego the better airflow and opt to sit down.  We naturally tire faster when standing, and often feel more comfortable when supported by a chair.

The Good and Bad of Movement Typically, when recording voiceover, there is a need for a bit of acting.  Even though the client may never see our facial expressions and motions, they can help us achieve a more realistic character for the project.  Essentially, we commit to the role, even in the way that we move our bodies while recording.  That said, too much movement in the studio can be troubling because the noise can be picked up by the microphone. Obviously, standing allows a voiceover artist to move more freely, which can be both good and bad.  So, the point awarded in this category will depend on how much you like to move and how good your microphone does at blocking out background noise.

Obviously, take the time to consider the pros and cons, but in the end, choose the position that allows you to create recordings that you can be proud of.

Tuesday, May 9, 2017

Voiceover 101: Dealing with Rejection

It is going to happen.

You are not the first voiceover actor or actress to be rejected.

It will happen again.

You can overcome it.

Those are the four most important messages that any voiceover professional can send to someone breaking into the industry, regarding rejection.  Unfortunately, rejection is a big part of this line of work.  You will not get every job that you audition for and it is very likely that you will suffer at least one span of time that seems to be wrought with rejections.  As long as you recognize that you are not alone, and that all others in this line of work have experienced (or will experience) the same, you will be able to bounce back from it relatively unscathed.

To help you through the process of healing after you first rejection, allow me to provide the following pieces of advice:

Do Not Hide From Your Emotions Rejection is a disappointment. You will feel hurt, sad, or angry.  Don’t try to suppress the emotions.  Instead, confront them and acknowledge the fact that they will pass.  The sooner you address them, the faster you will be able to get past them.

Praise Yourself for Taking the Chance You cannot be successful in life without taking chances.  You took a risk and it didn’t work out as you had hoped… this time.  But, the fact that you took the chance in the first place should make you feel good.  Go forward knowing that it may not have panned out this time around, but it won’t always be that way.

Do Something Nice For Yourself I’m not saying that you should go buy yourself something expensive every time you don’t get a job that you audition for.  Nor would I recommend indulging yourself with calorie-ridden treats every time.  However, it can be healthy to show yourself compassion.  That might mean taking a break to go get a good cup of coffee, to read a book for a little while, or to go for a walk.  That little bit of kindness paid to yourself can greatly decrease the time that it takes to get over the rejection.

Take Notes Though it feels horrible in the moment, take in every detail that you can about the rejection that you receive.  You can learn a lot from the losses that you suffer in life, and that certainly extends to the voiceover profession.  So, if you were fortunate enough to receive a critique, make a point of using it to improve your skills.  It may just work to your benefit at the next audition.

Thursday, May 4, 2017

Big Benefits for Voiceover

In past posts, I’ve talked about many of the roadblocks that can stand in your way when you are starting out in the voiceover profession.  There should be no secret of the fact that it is not always easy to build your own business, and this career path is certainly no exception.  However, there are many great reasons why I, and other voiceover artists, work so hard to be successful in the industry.  There are many wonderful advantages of working as a voiceover professional.

Work in Your Pajamas It’s not always going to be the case, but there are many days when, if you wanted to, you could go to work in your pajamas.  That is because work is in your own home.  With a home office and recording space, you have the luxury of wearing whatever attire you’d like, as long as you get the work done. 

Begin to Excel at Trivial Pursuit This career is an interesting one in that it exposes you to all sorts of information that you wouldn’t have likely been privy to otherwise.  There is a lot of reading to be done, and often that leads to you learning all sorts of facts that might just serve you well in a game of trivial pursuit.

Plenty of Peace and Quiet Working from home has one more very distinct advantage – quiet.  There is no office banter or phone conversations happening around you.  This is your domain and you will very often be on your own to enjoy the peace that the job provides (unless, of course, you are sharing your home office with your spouse or roommate).

Be Something New Every Day Well, probably not every day, but there will certainly be plenty of time spent pretending that you are someone- or something else.  As a voiceover artist, you will very likely give voice to many inanimate objects on a fairly regular basis.  You can become (at least for a little while) a dog, an apple, or perhaps even a golf ball (and without the pain of being hit with a golf club!).

Tuesday, May 2, 2017

Slow Period? Consider a Broader Niche

Many people who are new to the voiceover career path get caught up in doing one type of voiceover work.  Whether those are short recording for commercial advertising or very long recordings for audio books, it can be dangerous to become too pigeon-holed. 

Choosing to stay true to a particular niche can make your own marketing efforts easier and more effective.  However, don’t allow yourself to become so specialized that your new business struggles financially.  There is a fine line between true niche marketing and foolishly giving up the chance for paid work.  You can, however, hone your specialized skills by broadening your niche a bit.  Consider these voiceover avenues and how they may fit within your intended specialization:

Commercial Voiceover We’ve already mentioned this, of course.  The irony here, though, is that many voiceover actors and actresses don’t realize how very large this niche is. 

·         Radio voiceover
·         Television voiceover
·         Cinema voiceover
·         Web-based advertising voiceover

This can be a very great niche to work within, because it is so vast.  When marketing your services, though, be sure that you consider all forms of advertising voiceover and choose your keywords and audiences appropriately.

Video Narration This is not a terribly far cry from the commercial advertising already written about, as the voiceover will likely appear in many of the same forms of media.  It does, often, require more time in the studio than the average commercial spot, but it may be a good way to branch out without moving terribly far from your comfort zone.  Narration can also be a good branching off point for those accustomed to audio book work.  The same sort of acting skills and knowledge of various dialects and accents will be valued in this area.

In-Person Narration Rather than spending time in the recording studio, perhaps you would like to work live.  If you have already focused your energies on video narration, or something similar, then this may not be a horribly uncomfortable stretch for you.  This is often referred to as being “the voice of God”, but essentially means that you lay out the plot of a life play from backstage, or you read the introductions for special speakers at banquets and special events, or you just create an air of excitement by introducing the audience to the show that they are about to see.

These are just a few of the areas of voiceover that may open up for you, if you expand your marketing efforts slightly.  So, if you are struggling to maintain a consistent workflow, then now might be the time to consider branching out a bit.

Thursday, April 27, 2017

The Absolute Rules of Voiceover

While there are many tips and hints that will be offered to you as you begin your career as a voiceover artist, most are matters of opinion.  In some cases, those opinions are shared by the majority, but that still doesn’t make them a rule.  There are, though, a few matters that are not debated and that really are essential for building a profession of voiceover work.

Speak Clearly If you are regularly tripping over your words, have a tendency to fade off at the end of sentences, or speak at such a rapid rate that a person can’t decipher where one word ends and another begins… you are going to have trouble in this industry.  Speaking clearly is one of the Voiceover commandments that simply cannot be ignored. The exceptions to this are when a VERY conversational read such as characters in a video game, audio book, etc. are needed. Then you can ease up a bit on proper annunciation of every word. Real Voice Acting!

Find Your Inner Confidence I find this particular rule of voiceover to be so important that I previously wrote an entire blog post about it.  You have to believe in what you are doing and believe that you are capable of doing it wonderfully if you plan to sell yourself.  It is a competitive market that you will be operating within as a voiceover artist, so confidence is an absolute must.  If you don’t believe in you, the casting directors and potential clients never will.

Know the Material There are exceptions to this rule.  You may be asked to do a cold read as part of an auditioning session, in which case you can’t possibly study the material ahead of time.  However, whenever possible, you should pre-read scripts and really ensure that you understand the meaning of the message before you record it.  This will lend a level of authenticity to your work, and also help to ensure that you don’t encounter uncomfortable, reputation-ruining moments in the recording studio.

Practice If you want to do anything well, you have to practice it.  I’ve said it over and over again on this blog, and I will continue to do so.  Practice is essential in this profession, as it is in so many others.  If you don’t take the time to hone your skills, you will undoubtedly miss out on career-making opportunities.

Tuesday, April 25, 2017

Transitioning from Stage to Recording Studio

Many actors decide to give voiceover work a try.  This is a growing field and today’s technology has made it easier for the average person to try voiceover work without making a huge commitment to the profession.  Already having honed the acting- and improvisation skills, many actors believe that they can make the transition rather seamlessly. 

It is true that many of the same skills will be employed when recording voiceover scripts as would be used on the stage, but there are also key differences between these two types of work.  You should be aware of these before you begin, so you can adjust your approach accordingly.

1.    Volume If you start to record a voiceover in the same volume that you would use on stage, you will likely end up scaring anyone who plays the recording back.  Unlike stage actors, who must project their voices to fill a theater, voiceover artists must learn to speak into the microphone at the same volume they would use in day-to-day conversation.  At least, that is the case for most jobs in this profession.

2.    Interaction Many people find it easier to act the part when they are able to read and react to the expressions of a fellow actor or members of an audience.  This comfort is taken away when doing voiceover work.  In the vast majority of cases, it is just going to be you and the microphone in the studio.  You have to be able to imagine those reactions and change your tone and approach accordingly.

3.    Physical Expression Stage acting also allows for a lot to be expressed through body language and facial expression.  When you are sitting behind a microphone and the only part of the performance to be witnessed by the intended audience is the audio, you can’t rely on that any longer.  You have to really test the limits of your voice to get every ounce of feeling out of it, so the full story can be told without physical expression. But don't be afraid to move your body, hands, etc. as you normally would in real life... just maintain your proper distance from the mic.

Thursday, April 20, 2017

How to Naturally Ease Your Sore Throat before Recording

I feel that it is important to start this blog post by saying that this is a difficult time of year to stay healthy.  You can be exposed to colds, the flu, stomach bugs, and a number of other contagious illnesses that can really wreak havoc on your voiceover work.  The very first thing that you should do, if you find that you have come down with an illness is to seek medical care.  Many conditions will require prescription medications, and the sooner you begin treatment, the sooner you will be able to get back to the studio.

That said, sometimes it is just a cold or a virus that is making you feel tired, groggy, congested, and sore in the throat.  If this sounds familiar, then consider these helpful hints that may allow you to get back to recording faster.

Gargle with Salt Water The salt combined with warm water actually has natural anti-inflammatory properties that can reduce the irritation in the throat.

Drink Hot Beverages with Honey and Lemon Typically the recommendation is tea, but if you are really adverse to tea, then consider putting honey and lemon in your coffee or even in hot water.  The honey will coat your sore throat providing some relief, and it can also provide natural anti-inflammatory action. Lemon can help clear mucus, and the warm temperature tends to be very soothing.

Eat Garlic (As Long as You Aren’t Planning to Audition in Person) Despite it’s not so pleasant effect on a person’s breath, garlic is a natural bacteria fighter and can help you kick your illness faster.

Take a Hot Shower Just before you have to go into the recording studio take a hot and steamy shower, or boil water on the stove and breathe in the moist steam that rises from it.  The steam can help to break up congestion, making it easier to breathe.  It can also ease a sore throat.

Drink… A LOT Above all else, it is essential that you get plenty to drink as the fluid will rinse your throat, and keep it moist.  This will reduce pain and speed the recovery process. Dehydration can cause even more problems.  Definitely avoid that by continually sipping water, tea, or other beverage of your choice while ill. This will also help you maintain your strong voice for recording.

Tuesday, April 18, 2017

Creating Your Voiceover Website

As a voiceover artist, you will wear many hats.  You will have to take on many tasks outside the recording studio.  That includes marketing yourself.  And, in order to do that effectively in this day and age, you will need a website.  Of course, if you are new to the industry, then you likely have many questions related to the creation of a website.

The first question is always, ‘do I really need a website?’  Yes!  You absolutely need a website.  This is how potential clients and agents will learn about you.  This is the face that you present to the virtual world.  While social media is a very powerful tool, ultimately, you need a home base, a place to send the social media traffic when they want to know more about what you do.  That is your website.

You may also wonder, ‘do I have to hire a website designer?’ There is no short answer to this question.  Chances are, initially, you will have a hard time affording a professional website designer, as the price tag can often reach several thousand dollars.  Fortunately, there are many website services that provide very attractive templates to work with, so you can create a professional site without professional help.  You will need to have a degree of comfort with technology, but you’ll need that if you are going to success in this profession anyway.

Should I pay for a .com?’ Yes.  Yes, you should.  You should absolutely get your own domain name.  It provides a much more professional image and it makes it easier for potential clients and agents to find you.  If you can’t get your own name as a domain name, then consider your name and the word ‘voiceover’ (i.e. ricklancevoiceover.com) or something similar (i.e. ricklancestudio.com).

As you start to create your site, you will undoubtedly have questions like, ‘what should I put on my website?’ The easiest way to figure this out is to visit other voiceover artists’ websites to get a feel for what works and what doesn’t.  It is important to include your demo on the very first page, the homepage, because that is what you most want visitors to see.  Also, you’ll want to include other media – photos, videos, audio clips, etc. – in order to draw the eye and encourage visitors to explore more.  Do include a photo of yourself.  After all, people have an easier time forming a connection, when they can put a face with the name. And, as a final tip, do include a ‘call to action’.  This is an industry term, but its meaning is clear.  Tell your audience what you want them to do.  That may be to contact you, to download your demo, or to visit another page of the site.

Thursday, April 13, 2017

Recording Auditions in Your Home

The good news for so many of us in this profession is that we can do a large portion of the work from our own homes these days.  The bad news is that that often means that we are creating audition recordings without any sort of coaching or direction.  That puts a little more pressure on you to carefully consider what the client will want and to create a very clean recording to show off your skill.  Here are a few things that you should do to improve your chances of making a good impression every time:

Take Time to Prep Yourself Warm up vocal exercises may sound a bit ridiculous when listening in on someone else, but there is a good reason that actors, actresses, singers, and yes… voiceover artists do them.  Warming up your voice, stretching, and, in general, taking time to prepare yourself before stepping into the recording booth can really make a big difference.

Limit the Recording Time I can be tempting to try to complete a large project or, in this case, several audition tapes all at once.  However, this isn’t always a good idea.  Your voice can wear out, as can your motivation, if you spend too much time in the studio each day.  So, limit the time you will spend recording, and take breaks as they are needed, especially to keep hydrated.

Read First, Record Later Above all else, be sure that you are familiar with the script before you start recording.  Read through it, at least once, before you take to the microphone.  This is your chance to check pronunciation and to determine the approach you will take. You may even want to record notes to yourself in the margins.

Be Your Own Harshest Critic Don’t send an audition recording off if you are not pleased with it.  How can you possibly sell something that you don’t believe in?

Label and Cover Be sure that you have carefully read through the submission instructions, so you know how to label your audition recording.  Every casting director will have slightly different expectations.  Not following those rules can result in your losing the job before your voice has even been heard.  You should also include a cover letter, unless it has been stipulated that you not do so.

Tuesday, April 11, 2017

The State of the Audiobook Market

Not long ago, I read an article that suggested that audiobooks are a passing trend, something that gained popularity simply because the technology allowed them to be easier to produce.  The author of the article seemed to believe that the growth in the market was short-lived and, further stated that the audiobook industry is already facing a decline.  I’m not sure where the author was getting his facts, but that is not the case.  This is, in fact, a very exciting time to be a voiceover artist, because the audiobook market, and many others that rely on voiceover continue to grow by leaps and bounds.

At the end of the first quarter of 2016, figures were publicly released about the audiobook market for the year before.  It was stated that the industry had enjoyed a 20 percent jump in a single year’s time.  By the end of 2015, the value of that market surpassed 1.75 billion dollars.  Assuming the average price tag attached to an audio book is $15, that figure is the equivalent of 117,000,000 audiobooks.  The growth continued in 2016, with more and more people signing up for subscriptions to services like audiobooks.com.

This is a huge market and, despite what the other author might have suggested, not one that is likely to go away.  The average American has a 51 minute round-trip commute each day.  Many are spending even longer on the road, trains, subways, or other forms of transportation daily.  Audiobooks are providing a safe and effective form of communication for a large percentage of those individuals.

The good news for the voiceover artists is that the growth of that market means more jobs available.  Audiobooks are large projects for voiceover actors and certainly a desirable niche for those working in this industry.  The number of voiceover artists has undoubtedly increased as well, because technology has made it a career path much more accessible to the average person. As long as the growth of the audiobook market, and others like it, continue, this remains a very promising profession.

Thursday, April 6, 2017

Three Great Ways to Network While Practicing Voiceover

When starting a career of this nature, it is important that you be able to call upon the connections that you have built throughout your lifetime.  The more networking that you do, the more likely it is that you will know the friend of a director, producer, marketer, or casting director looking for a talent just like yours.  But, it is also important to dedicate much of your time practicing and honing your skills, so you are ready to audition for those perfect spots.  The best thing to do, therefore, is to find ways to combine networking and practice sessions, in order to maximize your time.  Here are a few suggestions to consider for doing just that:

Join or Create a Voiceover Club If one doesn’t exist near you, then form one, or join on online.  Voiceover clubs provide the perfect environment to build relationships with others in the industry, but they can also be a great chance to try something new and get instant feedback on it.

Volunteer to Do Readings at Schools or Libraries Reading to kids has to be one of the very best ways to practice your acting skills.  After all, kids want to hear all of the characters in the story come to life, and they will gladly join you on your creative journey.  However, these readings are also a great way to network with teachers, administrators, librarians and parents.

Take Acting Classes Learn the skills needed to step into a new character role, to improvise in the moment, to control your breathing, and to take more natural pauses when reading.  While you are at it, meet and greet other students, instructors, special guests, and any others who happen upon the class space.   This is a networking haven, and it brings you into contact with others working in the same industry.

Tuesday, April 4, 2017

The Argument Against Wearing Headphones for Voiceover

The studio set-up list posted by nearly every voiceover website will include a high quality pair of headphones.  This is the advice given to new voiceover talents trying to break into the industry, yet there are many in this business that would adamantly disagree with that addition to the list.  There are many (some with very long and notable careers in this industry) who suggest that headphones should not be recommended to the up-and-coming voiceover artist.

What is the argument for removing this item from the list?

Typically, for those who are not in favor of headphones for voiceover, there are two main arguments:

#1. Headphones Block Too Much Sound during Recording

Imagine that you are in your recording studio, excited to begin work on a big job that you just signed.  You slip on the large, well-cushioned headphones, and begin to read the script.  Things are moving along fabulously.  You feel entirely confident that you are in the midst of producing one of the best voiceover readings you’ve ever done.  An hour or so into the recording, though, a dog starts barking just outside your window.  The pitch of the bark is loud enough for your microphone to pick it up, but you can’t hear it because of the high quality headphones you invested in.  The dog continues to bark for twenty minutes, creating a long stretch of audio that is going to be particularly difficult to edit.  This is the fear of many voiceover artists – that the headphones will drown out those sounds that could be damaging to the recording process.

#2. Headphones Encourage the Voiceover Talent to Over Analyze Voice

The ability to block out so much background noise also means that your headphones make you focus on the sound of your voice.  Good news, right?  Yes and no.  While we do, as voiceover artists, want to be aware of what we sound like at all times in the recording studio, this can also be a big distraction.  It is very easy for the artist to get caught up on the inflections, breathing patterns, etc., making it difficult to remain ‘in character’.

So, should you have headphones?  Truthfully, it is a personal choice.  It may be wise to try sample recordings with- and without them, to determine which you prefer.  You may also find that you like them at certain times, and prefer to work without them at other times.  That’s fine too!  It is all about making yourself comfortable in the studio.

Personally, I've learned over the years to wear two hats when recording... one as the talent, one as the engineer. So that I can hear all the little things... mouth clicks, extreme breaths, chestiness, etc that can arise in a take. Once I got that down, I was able to achieve a balance and my performances were not interfered with by the technical aspects. It just takes practice.

Thursday, March 30, 2017

Voiceover? There’s an App for That!

Actually, there are a lot of apps for that.  Voiceover professionals are just as impacted by technology as every other sector in the world.  We are deeply entrenched in the technology revolution, and whether you hate it or love it, you must admit that smart devices and their apps really do offer a great number of conveniences.  Here are just two of the amazing apps designed to make voiceover professionals’ lives easier.

Need to Warm up Your Voice on the Way to an Audition?

It is a very good idea to get your voice working well before you walk into the auditioning space.  There are many exercises that you can do all on your own, but it’s nicer to have a coach to walk you through these things.  Of course, most of us can’t afford to bring along a professional voice coach with us to every audition.  This is where the Voice Tutor app comes in handy.  It can help you with those pre-audition warm-ups while you are on the go.  It will even adapt to the strengths and weaknesses of your voice.  The Apple Store version costs $4.99, but is likely well worth the investment.

Need to Record an Audition Tape, But Can’t Be at Your Studio?

This does happen to a lot of voiceover actors and actresses.  While on the road to audition for one role, another spur-of-the-moment opportunity arises.  With deadlines for audition tapes often being very tight, it may not be possible to wait until you can get back to the studio.  For that reason, a team worked together to develop an app that would make it possible to record and edit a professional audition tape while on the road.  Of course, the high quality equipment in the studio would be preferable, but when it isn’t possible to be there, this four-dollar app can be your savior.

Wednesday, March 29, 2017

How to Hone Your Skills as a Voiceover Professional

Congratulations!  You’ve started on what can be a very fulfilling career path, and maybe you have even been hired for a voiceover job or two.  However, the work is only just beginning.  In order to remain successful in this line of work, you have to continue to hone your skills, so you can continue to get the paying work.  There are many things that a voiceover professional should do in order to get the most out of his or her voice.

Stay Healthy Both physical and mental health are extremely important in this line of work.  Therefore, it is truly essential for voiceover professionals to maintain a healthy lifestyle.  This should include a diet rich in the important vitamins and nutrients that defend against illness.  It should also involve physical activity that keeps the lungs strong, builds stamina, and clears the mind of everyday stresses.  The stronger you are mentally and physically, the better equipped you will be to handle the stresses and rigors of this line of work.

Educate Yourself  Most professionals agree that the learning process does not end at the graduation ceremony.  There is much that you can gain by continuing your education.  This includes acting classes, which can keep your approach to voiceover fresh and modern.  But, it also includes business classes – marketing, accounting, etc. – which can greatly enhance your ability to handle the backend up your voiceover business.

Be a Member of Community Both in the physical- and the virtual sense, you should embrace the chance to be an active member of your community. Whether you are conversing with people in your town or city, or via social media, the opportunity to network is always a benefit to your career.  Those benefits may not be immediately clear, but as you grown as a voiceover artist, you will likely find that all of the connections you made along the line have led to doors that you might never have discovered otherwise.

Treat Every Job as the First and the Last Each and every time you enter the recording space, try to harness the excitement that you felt when you recorded your very first voiceover job.  But, also give each and every job your very best effort as if it will be the last you ever record – your legacy as a voiceover artist. That passion will be appreciated and is likely to win over casting directors in the future.

Tuesday, March 28, 2017

Learning Accents: Four Helpful Hints

If you want to open more doors for yourself as a voiceover actor or actress, then you might want to consider learning how to mimic accents from around the country and the world.  For many projects, casting directors desire a particular accent or dialect.  If you can’t make it sound convincing, then you are immediately ruled out.  So, it is most definitely worth learning to master this skill.  So, here are four helpful hints to get you started:

#1. Take Advantage of Training Videos There are many training videos available.  Some cost money and some can be found on Youtube for no cost.  It is recommended that you opt for the videos versus the audio training options.  It is often easier to mimic accents when you can see the movements of the lips and facial muscles.  By copying both the movements and the sound, you can often master the accent faster. You can get good practice while auditioning for jobs that require accents.

#2. Watch, Listen, Practice, Repeat Load up on as many films and videos as you can find that feature the accent that you are attempting to learn, and just keep watching and listening.  Between films, take time to practice reading aloud in the accent.  Record those practice sessions and listen to them, so you can pick out weak spots to work on later.  The more you watch, listen, and practice, the more natural it will feel.

#3. Know the Character It is always important to understand the role that you are trying to fill with your voiceover readings.  It can help you develop a consistent voice.  This is even more essential when trying out a new accent. 

#4. Practice with a Pro By this, I don’t mean that you should look for another voiceover professional with experience mimicking accents.  I mean that you should find someone who genuinely knows the accent (because he or she lives with it and speaks with it daily).  The beauty of the internet and social media is that it can be quite easy to meet people from other corners of the world.  Reach out and attempt to find a practice partner who will critique your attempt at the accent in a way that only a native speaker could.

Thursday, March 23, 2017

Using Twitter to Grow Your Voiceover Business

Social media marketing is a very powerful way to build brand recognition these days.  It is a great way to organically interact with some of the influencers in the business, and even makes it possible to network with casting directors.  However, there are a few golden rules of using Twitter to accomplish these tasks as a voiceover artist.

Always Treat Others With Respect If you don’t agree with something that someone else tweeted, and you can’t respond in a positive, respectful manner, then don’t respond.  That sort of negative interaction will do nothing for your business, except possibly lose you some of your followers who don’t agree with your argument.

Understand the Power of the Tweet It may be just 140 characters, a sentence or two at most, but it can carry great weight.  Remember that for each tweet you could be producing something upon which others will form a first impression.  As we have learned through the years, first impressions are very powerful and often difficult to overcome.  Be sure that you understand that many of those who interact with you online do not know you, other than by the content you share on that platform.

Do For Others More than You Do For You It is true that Twitter can be a great platform for advertising your product or service – in this case, your demo tape – but before you ask others to listen to it or to share it, consider what you have done for others on Twitter.  A good rule is to provide value 75% of the time, and promote yourself the other 25%.  That means that the majority of your time on Twitter should be spent liking, sharing, and commenting on others’ content, or providing content that has value for your audience.  Then, every so often, you can work in information about your demo, or your most recent project, asking others to interact with those announcements.

Do Not Be Impatient Consider all of the people you have met in your life.  Consider how many friends you have made and the people who have entered your family through marriage, birth, or adoption.  That didn’t all happen in a day, a week, or even in a month.  It takes time to build a network.  The same is true when you are building that network online.  Be patient and you can steadily grow a following, which may just help you score that next big voiceover gig.

Wednesday, March 22, 2017

Three Things You Should Never Do in the Casting Room

If you have to go in for an audition for a role as a voiceover actress or actor, then you definitely want to make a great first impression.  Unfortunately, it is very easy to let our nerves take hold, and that can lead to us saying and doing things that ruin the professional image that we are trying to portray.  So, as you prepare for your next audition, here are a few mistakes that you should aim to avoid:

Making Excuses There are times in life, for nearly everyone, when nerves cause us to apologize – often before we have done anything wrong.  This is a common occurrence in casting rooms, according to stories told by the casting directors.  Avoid this at all costs.  Don’t tell those preparing to hear your audition that you “only got the script that day” or that “your voice is a bit hoarse today”.  And, definitely, don’t ever say something like, “I’m sorry if I don’t do very well.  I’m really nervous.”  Walk into the room with confidence.   Let your audition speak for itself.  Fight the urge to explain yourself, to cast judgement on your own audition, or to make excuses.  You very well may do better than you expect.

Make Faces Remember, you are a voiceover actor or actress.  Don’t make faces that you wouldn’t make in the recording studio.  They are judging your ability to act the part with your voice, not your face.  But, even more importantly, if you make a mistake, don’t let it show in your face.  Keep your calm and overcome the issue.  You’ll win more points for maintaining your composure.

Ask to Read it Again There are exceptions to this rule.  But, as a general principle, the people hearing your audition are also going to hear many other voiceover actors and actresses read the same spot, so they don’t have time in their schedule to let everyone do a second reading.  If the opportunity is offered, then take it, but your goal should really be to do your very best reading the first time.  That also means that you should practice reading it aloud in front of others before you enter that room, which will help you avoid some of the discomfort of auditioning.

Tuesday, March 21, 2017

How to Increase Your Chances of Being Found by a Casting Director

If you are a voiceover talent trying to be discovered, you would definitely appreciate the notice of a casting director.  I was reading an article that involved an interview with a leading casting director in the voiceover industry, and I noticed something that seemed to be repeated over and over again – too many voiceover artists are making very costly mistakes without realizing it. So, here are a few simple tips that can help you avoid them.

Showcase Your Talents in Your Demo Obviously, if your demo tape is going to be the first thing the casting director sees of you, then you want it to be as impressive as possible. So, take the time to make it as good as you can.

ü  Do showcase your strengths as a voiceover artist, whether that is the ability to work humor into a script, the ability to speak with a real depth of emotion, or a skill for impersonating celebrities.
Ø  Don’t accept the first take.  Spend some time in the recording booth trying different things with your voice.  Consider working in audio from previous projects, if you are allowed to do so.  And, then take a lot of time editing what you have to get the best possible finished product.
ü  Do invest in this project.  Whether you opt to do just audio or to include video, you should consider hiring studio time to get the most professional product possible.  The investment will pay off, when you get more work as a result of your extremely impressive demo.

Actively Network Be online and be busy online.  In this day and age, taking time out of the day to chat with friends, co-workers, and associates is considered part of the job.  And, it is the best way to be discovered.  The more active you are online – creating content, developing a following, interacting with others, commenting on industry-related content, etc. – the more easy it will be for a casting director to happen upon your profile.

Follow Directions If you are submitting your demo tape to a casting director, be sure that you follow all of the directions.  The instructions are written for a purpose.  Don’t assume that all casting directors want things submitted in the same way.  Each has his or her own method of cataloguing demos, so when one appeals to him or her, contact can be made immediately with the voiceover talent.  Don’t miss out on that call by failing to submit your demo in the right.